Boosting Organic Traffic and Rankings with Strategic Off-Page SEO
Client Overview
In a span of just five months, a financial services provider saw significant improvements in their online presence through targeted link building and disavow efforts. By focusing on high-quality backlinks and removing spammy ones, they achieved a 38% increase in Page 1 keywords and a 35% boost in overall organic traffic.
The Challenge
The company faced a decline in organic search performance due to a high volume of low-quality backlinks. These spammy links were negatively impacting their search rankings, despite no direct penalties from Google. To address this, they needed a comprehensive SEO strategy that included both link disavowal and strategic link building.
The Solution
Partnering with us, the company embarked on a dual approach:
- Link Disavowal: Identified and disavowed 326 spammy domains, which constituted 21% of their backlink profile. This helped in mitigating the negative impact on their search rankings.
- Link Building: Implemented a mix of 50 guest posts and in-content links, along with 5 content syndications, focusing on high-quality, relevant domains.
Key Metrics and Results
- Page 1 Keywords: Increased by 38%, with 90% of target keywords seeing a rank increase.
- Organic Traffic: Overall site traffic grew by 35%, with a 69% increase in traffic to four priority pages.
- Clicks and Impressions: Significant improvements were observed in both clicks and impressions over the five-month period.
Detailed Performance Analysis
- Organic Traffic: The number of clicks rose steadily from May 2020 to May 2021, reaching a peak of 30,000 clicks and 2.5 million impressions.
- Keyword Rankings: Out of 10 target keywords, 8 improved their rankings, 1 retained its rank, and only 1 saw a drop.
- For example, the keyword “accredited investor definition” improved from position 34 in December to position 7 in May.
- The keyword “what is a reit” moved from position 49 to 11 in the same period.
Link Profile Improvements
Domain Rating: Improved from 48 in January to 53 in June.
Referring Domains: Increased from approximately 850 in January to 1,589 by June.
Conclusion
This case study demonstrates the power of a well-executed SEO strategy. By addressing the issues of spammy backlinks and focusing on high-quality link building, the company not only improved its search rankings but also significantly boosted its organic traffic. These efforts have laid a strong foundation for continued growth in their digital marketing performance.
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